Branding GuideJune 2026 · 4 min read

How to Use Branded Links to Increase Click-Through Rates by 34%

Many marketers believe that a short link is simply a way to save characters. However, research shows that branded short links can boost click-through rates by up to 34%. Here is why and how you should implement them.

Generic vs. Branded Links

When a user sees a link like noink.ink/4xYz9, they have no idea where it leads. This anonymity creates friction and security concerns. Phishing attacks frequently hide behind generic short links.

On the other hand, a link like noink.ink/portfoliotells the user exactly what to expect. This transparency builds instant trust, removing the hesitation to click.

Why Branded Links Drive More Clicks

  • Brand Recognition: Even in shortened form, your brand name or content keyword is front and center.
  • Higher Trust: Users are far more likely to click a link that clearly describes its destination.
  • Better Engagement: Clean links look professional, increasing their shareability on platforms like X (Twitter), LinkedIn, and Instagram.
  • Link Security: Branded custom slugs reduce the appearance of spammy or malicious intent.

How to Create Branded Links for Free

With NanoLink, creating custom back-half slugs is free for all registered users (up to 100 links/day). Follow these steps:

  1. Log in to your NanoLink Dashboard.
  2. Paste your long URL in the shortener input field.
  3. Click the Customize link button to toggle advanced options.
  4. Enter your desired keyword in the Custom back-half input field (e.g. promo-june).
  5. Click Shorten Link. Your branded link is ready!

Upgrade to NanoLink Pro for Short Slugs

Free accounts can create custom slugs with 4 or more characters. If you want high-impact, short branded links like:

• noink.ink/ai

• noink.ink/go

• noink.ink/app

• noink.ink/dev

Consider upgrading to the Pro plan for just ₹299/month. Short branded links are memorable, fit easily in social bios, and look clean in print media.

Claim your branded links today

Create a free account to customize up to 100 links per day.