How to Use Branded Links to Increase Click-Through Rates by 34%
Many marketers believe that a short link is simply a way to save characters. However, research shows that branded short links can boost click-through rates by up to 34%. Here is why and how you should implement them.
Generic vs. Branded Links
When a user sees a link like noink.ink/4xYz9, they have no idea where it leads. This anonymity creates friction and security concerns. Phishing attacks frequently hide behind generic short links.
On the other hand, a link like noink.ink/portfoliotells the user exactly what to expect. This transparency builds instant trust, removing the hesitation to click.
Why Branded Links Drive More Clicks
- Brand Recognition: Even in shortened form, your brand name or content keyword is front and center.
- Higher Trust: Users are far more likely to click a link that clearly describes its destination.
- Better Engagement: Clean links look professional, increasing their shareability on platforms like X (Twitter), LinkedIn, and Instagram.
- Link Security: Branded custom slugs reduce the appearance of spammy or malicious intent.
How to Create Branded Links for Free
With NanoLink, creating custom back-half slugs is free for all registered users (up to 100 links/day). Follow these steps:
- Log in to your NanoLink Dashboard.
- Paste your long URL in the shortener input field.
- Click the Customize link button to toggle advanced options.
- Enter your desired keyword in the Custom back-half input field (e.g.
promo-june). - Click Shorten Link. Your branded link is ready!
Upgrade to NanoLink Pro for Short Slugs
Free accounts can create custom slugs with 4 or more characters. If you want high-impact, short branded links like:
• noink.ink/ai
• noink.ink/go
• noink.ink/app
• noink.ink/dev
Consider upgrading to the Pro plan for just ₹299/month. Short branded links are memorable, fit easily in social bios, and look clean in print media.
Claim your branded links today
Create a free account to customize up to 100 links per day.